Designer File: Up & Coming
Massimo Giorgetti initially studied accounting and actually
never went to a fashion design school. He says he learned everything when he
worked in retail as a sales clerk at a boutique. Giorgetti became a
professional designer in 2004 and launched his own capsule fashion collection
at age 24 of jeans and sweatshirts. He continued in fashion with 5 years of
freelance consulting. 2008 was the turning point year when Giorgetti partners
with Paoloni group and starts the MSGM brand. The name comes from the initials
of his friends who started the brand with him but are not in it anymore. What
got MSGM on the map was the 2009 collection that included computer made prints
and fluorescent colors. Since 2009 the points of sale have rose 50 percent per
year. The company ended 2012 with 14 million. In September 2013 MSGM had its
first appearance at fashion week and the first store was launched both in
Milan. Now the brand is stocked in 600 stores worldwide. Giorgetti has been
featured in vogue talents, whos on next, and invested in by Italian and
international boutiques. In Mark 2015 Emilio Pucci announced Massimo Giorgetti
as his new Creative Director. Giorgetti’s first ever womans wear collection for
the house will come out in spring 2016.
MSGM
continues to be inspired by indie music and contemporary art. Giorgetti claims
to “mix and match great tradition with a sense of detachment of the new
millennium”. Being the first and only contemporary collection from Italy, some
might consider MSGM to come on a bit too strong. However, Its nonconforming spirit is what has
brought it to the top. The strong, colorful and happy vibe has an obvious hint
to Giorgetti’s favorite music, which is the type to electronically shock. MSGM
has taken an unorthodox approach to contemporary Italian fashion and paved the
way for many other designers.
Spring Sumer 2015
Citions:
"MSGM."
MSGM. Accessed April 2, 2015.
Codinha, Alessandra.
"Massimo Giorgetti Is in at Pucci: Here’s What You Need to Know About the
Designer." Vogue. March 20, 2015. Accessed April 2, 2015.
Choufan, Liroy.
"In Milan, MSGM's Fresh Formula." The Business of Fashion. December
9, 2013. Accessed April 2, 2015.
Tortora, Laura.
"MSGM Fall Winter 2014-15 Advertising Campaign." - Vogue.it. June 11,
2014. Accessed April 2, 2015.
Martin, J.J.
"Meet Milan's Most Successful Young Designer." The Cut. September 20,
2014. Accessed April 2, 2015.
Wenqi Wu was born in Shanghai China to a family of
traditional Confucian values. He was raised following those ideals along with
practicing Chinese calligraphy. This influenced Wu’s designs through his lines
and shapes. His family moved to New York when he was 16 years old and the
differences in culture and fashion inspired him to pursue his dreams in the
industry. Wu attended Parsons and was able to intern for Donna Karan and Bibhu
Moh-Hapatra. The young student won first place ever in the Gianfranco Ferre Foundation
x Parsons ‘I am Architect’ competition. Wu now in his senior year has
sponsorships from Saga Fur and Shoe Polytechnic. As of right now Wenqi Wu has
three lines, FW 14, SS 15, and FW 15, which was shown at New York Fashion Week.
Wu’s
childhood of brush painting and calligraphy study are apparent in collections.
He claims that New York really represents modern art in its graphic aspects and
also shapes and lines similar to Chinese calligraphy. Instead of using clichéd
motifs, Wu aimed to use those similarities to play with boundaries in culture
and modernism today. Spring Sumer 2015
Citations:
"Wenqi Wu |
Wenqi Wu Fashion." Wenqi Wu. Accessed April 2, 2015.
Do, Lynn Kim.
"Neckbreakin' Style: Neckbreakin’ NYFW - Look 1 | Wenqi Wu SS15."
Neckbreakin' Style. September 8, 2014. Accessed April 2, 2015.
Rie Yamagata grew up with artistic parents that inspired her
to a future of art. Originally Yamagata wanted to pursue architecture but
always had an interest in fashion. She attended a Parsons fashion design course
after school then transferred to Central Saint Martins in London to continue
her dream in fashion. She then moved to Tokyo to work with Tsumori Chisato and
then to New York to work with Phillip lim. Rhié was established in 2011 and
began as a knitwear capsule. Yamagata believed knitwear was a textile that interested
her and had not been fully observed or used yet. In Spring 2013 her two year
old ready to wear women’s and men’s collection will be sold in Barneys. Other
boutiques and specialty retailers in the US, Asia, Europe and the Middle East
have begun to sell Rhié. Fall of 2014 Yamagata teamed up with Ace Norton to
produce a fashion film on her New York based line.
Rhié as a
brand has become known early in its establishment because her knitwear capsule
gave off such a sense of knowledge in many aspects of its design. Yamagata uses
precise cuts and subtle details that speak precision. Whereas the quality
fabrics and exquisite tailoring gathered from a family in the textile industry,
give off an element of ease.
Spring Sumer 2015
Citations:
"Designer to
Watch: Rhié." Harper's BAZAAR. February 3, 2013. Accessed April 2, 2015.
"About."
RHIÉ. Accessed April 2, 2015.
"Brand Watch:
Contemporary Collections." WGSN. April 4, 2013. Accessed April 2, 2015.
Codinha, Alessandra.
"Sonja Kinski On Her New Fashion Film with RHIÉ, And What She Got From Her
Mother, Nastassja." Vogue. May 7, 2014. Accessed April 2, 2015.
Andrews, Alexandra.
"Thank You For Smoking: Introducing Rhié by Rie Yamagata." The
Window. February 12, 2013. Accessed April 2, 2015.
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